Network Telecom: Brand & Marketing
Brand Identity Development
For over 20 years, Network Telecom have been transforming the way businesses communicate with their customers, becoming one of the nation’s favourite business telecoms providers. Over 3000 businesses UK-wide are part of the Network Telecom family which is a testament to the broad range of products and high level of customer service they provide.
When The Agency were initially approached by Network, the brand and marketing collateral was reactive and inconsistent, creating mixed messages. The ‘home spun’ production certainly gave a poor first impression when the sales team were out on the road.
The Agency were tasked with evolving the existing brand and supporting marketing collateral to elevate their perception, and penetrate into their preferred markets.
Our first objective was consistency, so it was back to basics. We examined the logo and the various incarnations that already existed. Network didn’t want to change the identity, but we could evolve it, clarifying typography, graphics and colour schemes.
From that initial startpoint, we could develop the supporting brand elements. From icon development to presenting the core brand values in a more visual way, we solidified the foundations and created a more contempary, flexible platform to work from.
While some brands opt for a gradual introduction of a new brand, Network wanted to launch with an extensive suite of material ready for the major January team meeting – It was September, so there was a lot to do!
We developed a large suite of materials featuring the new brand style and messaging: website, brochures, product datasheets, case studies, service overviews, exhibition banners, advertising, internal communication templates… All delivered for the January launch!
Over the following 12 months, the results of the more focussed brand and marketing effort paid off. Network Telecoms Marketing Manager said this:
“2017 was a record year for growth and Network Telecom. We increased profits by over 90% compared to 2016 and were ranked 35 in Sunday Times’ Profit Track 100. The Agency’s work definitely contributed to these achievements.
The Agency are an invaluable resource for our marketing team and the company as a whole. Nothing is too much trouble, and they are always on hand to give advice on projects, no matter how big or small, and offer valuable ideas. We see The Agency as an extension of our Marketing team – they understand our business and continue to bring creativity to the way we present ourselves.”
Following the initial push on revising all brand collateral we have continued to work with Network on a regular monthly basis on advertising, product branding and supporting the sales teams with new material.
SO WHAT NEXT?
You can see more of our work, download this case study or use the form to get in contact. If you have a project similar to this (or nothing like it for that matter), we’d love to hear from you!