Why you should be using video in your marketing

Why you should be using video in your marketing

Video undoubtedly is the go-to online medium. For all sorts of reasons it has become the most effective, powerful way for marketeers to communicate their message. If you’re unconvinced, here are a few stunning facts courtesy of Wordstream that may make you take...
What is your brand’s position?

What is your brand’s position?

In the 1970’s Al Ries and Jack Trout popularised the concept of positioning. Since then, they’ve written dozens of books between them and have made a fortune on the speaking circuit. Still, you could have a roomful of MBA’s and no two would agree on what positioning...
5 Key packaging design considerations

5 Key packaging design considerations

So you’ve conceived, designed, prototyped, and manufactured the Next Big Thing—the product that will change the world. Congratulations! But guess what? You’re not done yet.   Now you’ve got to come up with some truly killer packaging to seal the deal and make...
The value of professional photography

The value of professional photography

A picture may be worth a thousand words, but how must does that cost in hard cash? When you’re producing your marketing budget and looking at creative and production costs, do you consider your imagery needs?   The first myth that has grown up in recent years is...
A brand is so much more than a logo

A brand is so much more than a logo

Jeff Bezos, the founder of Amazon.com was the first to be credited with saying: “Your brand is what other people say about you when you’re not in the room.” We couldn’t have said it better ourselves. This encapsulates what your brand is, and how important it is...