Beefing up the brand and packaging for ABP

By 17th September 2014Branding News

ABP is one of Europe’s leading privately owned food processors currently the group operates across a number of businesses, spanning Ireland, the UK and Continental Europe. It consists of 4 separate divisions: ABP Beef, ABP Proteins, ABP Renewables and ABP Pet Foods.



ABP approached The Agency to assist with repositioning the brand and packaging for their fresh meat products, currently stocked nationwide in one of ABP’s major retail customers. 

We researched and developed multiple concepts to help define the direction, with the objective of unifying the separate beef and lamb brands and growing in-store sales. We explored the impact of traditional vs contemporary styling, culminating in a series of approaches that were both flexible and progressive.

The UK Marketing Manager of ABP says:

“A multi-million pound customer requiring brand strategy advice is a big responsibility for us so our choice of creative partner was critical. I was extremely pleased with the range of concepts presented by The Agency, more importantly our customer was equally impressed. The number of quality ideas and the flexibility of how they could be deployed, meant we could easily visualise and discuss how the brand could evolve. Our client was delighted with the work and we are looking forward to turning the concepts into reality.”

If you are looking to give your brand or marketing a boost and think The Agency could help,
why not give us a call on 0121 224 8300 or email: info@theagencylimited.com