Effectively Using PR Tactics: Seven Tips To Boost Brand Awareness

By Uncategorized

In my opinion, the greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media aren’t paying attention to you (or, in the case of a crisis, are eating you alive). As a small business owner or manager, you can arm yourself with a copy of Full Frontal PR: Building Buzz About Your Business, Your Product, or You, or Public Relations For Dummies (For Dummies (Business & Personal Finance)) and engage in “do it yourself” PR. Or, you can contract with a PR consultancy to assist in the process. Read More

Positioning: It’s not what you SAY…

By Branding News

It’s what they THINK.

In the 1970’s Al Ries and Jack Trout popularised the concept of positioning. Since then, they’ve written dozens of books between them and have made a fortune on the speaking circuit. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people can’t even decide if the word is an active verb or a proper noun. Most people think of positioning as a simple step ladder. The cheapest, lowest-end products are “positioned” at the bottom of the ladder, and the best, most expensive products are on the top shelf, if you will. Read More

Branding the future of sustainability

By Uncategorized

Integrated fm are the market leaders in facilities management software based in Warwickshire. We have worked closely with IFM for two years now, on a wide variety of brand and marketing activity from defining a corporate vocabulary to advertising on and off-line. IFM approached us to help them name,brand and market their cutting edge new sustainability software. Read More