Great copywriting isn’t dead!

Great copywriting isn’t dead!

Some say great copywriting is dead, but that may well be premature. Trends come and go, but great copywriting always hits the mark. Images are always the go to medium to help advertisers connect – right?   Boy oh boy though, beautifully crafted copy can hit you...
What makes a great website?

What makes a great website?

Spotting a bad website is easy, but working out what makes a website good can be something of an enigma. While a bad website will have a confusing page structure, with a cluttered layout and low quality information, the essential elements of a good website are harder...
How to write a killer creative brief in 10 easy steps

How to write a killer creative brief in 10 easy steps

Whether you need a new logo, website, video, marketing campaign, or any other comms material created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief.   Obviously not every project will...
What is your brand’s position?

What is your brand’s position?

In the 1970’s Al Ries and Jack Trout popularised the concept of positioning. Since then, they’ve written dozens of books between them and have made a fortune on the speaking circuit. Still, you could have a roomful of MBA’s and no two would agree on what positioning...
5 Key packaging design considerations

5 Key packaging design considerations

So you’ve conceived, designed, prototyped, and manufactured the Next Big Thing—the product that will change the world. Congratulations! But guess what? You’re not done yet.   Now you’ve got to come up with some truly killer packaging to seal the deal and make...