So you’ve conceived, designed, prototyped, and manufactured the Next Big Thing—the product that will change the world. Congratulations! But guess what? You’re not done yet.
With the rise in the number of government public health initiatives in recent years, the pressure on the NHS to deliver effective powerful communications at ground level has massively increased. Read More
It’s what they THINK.
In the 1970’s Al Ries and Jack Trout popularised the concept of positioning. Since then, they’ve written dozens of books between them and have made a fortune on the speaking circuit. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people can’t even decide if the word is an active verb or a proper noun. Most people think of positioning as a simple step ladder. The cheapest, lowest-end products are “positioned” at the bottom of the ladder, and the best, most expensive products are on the top shelf, if you will. Read More
ABP is one of Europe’s leading privately owned food processors currently the group operates across a number of businesses, spanning Ireland, the UK and Continental Europe. It consists of 4 separate divisions: ABP Beef, ABP Proteins, ABP Renewables and ABP Pet Foods. Read More