NEWS - The Agency Brand Consultancy

COVID 19: Company Statement

In response to the increasing challenges of COVID 19, and the advice of the government, The Agency have moved to fully working at home until further notice. We have taken all the steps needed to ensure that we can be fully productive at home – we are all set-up to...

Transforming Crown Workforce Management’s website

Every day over 400,000 people use a Crown workforce management system to maximise the efficiency of their workforce. We have been working with Crown for many years – originally creating a complete rebrand. In an every changing, fast paced industry, Crown are...

Helping a new brand take flight for the legal eagles Gateley plc

Gateley plc are a dynamic legal & professional services group who serve over 5000 clients across the UK. They are progressive, innovative, and continue to grow year on year. In 2019 they took the decision to create a new brand identity that truly reflecting their...

Great copywriting isn’t dead!

Some say great copywriting is dead, but that may well be premature. Trends come and go, but great copywriting always hits the mark. Images are always the go to medium to help advertisers connect – right? Boy oh boy though, beautifully crafted copy can hit you...

What makes a great website?

Spotting a bad website is easy, but working out what makes a website good can be something of an enigma. While a bad website will have a confusing page structure, with a cluttered layout and low quality information, the essential elements of a good website are harder...

How to write a killer creative brief in 10 easy steps

Whether you need a new logo, website, video, marketing campaign, or any other comms material created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief. Obviously not every project will...

Why you should be using video in your marketing

Video undoubtedly is the go-to online medium. For all sorts of reasons it has become the most effective, powerful way for marketeers to communicate their message. If you're unconvinced, here are a few stunning facts courtesy of Wordstream that may make you take...

What is your brand’s position?

In the 1970’s Al Ries and Jack Trout popularised the concept of positioning. Since then, they’ve written dozens of books between them and have made a fortune on the speaking circuit. Still, you could have a roomful of MBA’s and no two would agree on what positioning...

5 Key packaging design considerations

So you’ve conceived, designed, prototyped, and manufactured the Next Big Thing—the product that will change the world. Congratulations! But guess what? You’re not done yet. Now you’ve got to come up with some truly killer packaging to seal the deal and make...

The value of professional photography

A picture may be worth a thousand words, but how must does that cost in hard cash? When you’re producing your marketing budget and looking at creative and production costs, do you consider your imagery needs? The first myth that has grown up in recent years is...

A brand is so much more than a logo

Jeff Bezos, the founder of Amazon.com was the first to be credited with saying: “Your brand is what other people say about you when you're not in the room.” We couldn’t have said it better ourselves. This encapsulates what your brand is, and how important it is to...

Creating great advertising campaigns

If there’s one thing everyone can agree on, it’s that new media – blogs, social networks, online news, etc., has redefined the way advertisers and marketers attract consumers. Competition for consumer’s attention is tough. The statistics are staggering – they’ve gone...