When Everards launched an exciting new addition to their product range – the 5 Litre Mini Keg, we worked closely with them to give the product a genuine character to appeal to the target market. The Mini Keg contained Everard’s famous flagship ale Tiger, so the key to the success of the launch was to both retain all of the huge equity in the brand, but also create a new buzz that would make it fly off the shelves in off licences, pubs, supermarkets and at Leicester Tigers rugby stadium, where the beer is legendary!
We created a powerful advertising concept that is flexible enough to work with any occasion – the Leicester Tigers, Christmas, Universities or in fact any time a carry out might come in handy!
We are a branding, advertising and marketing agency based in Birmingham. Our services include: brand strategy, digital marketing, graphic design, website design, packaging design, corporate identity, exhibition design and print management.