ABP/Aldi.

ABP/Aldi.

Naming, brand development and packaging for plant based foods, one of the fastest areas of growth (and change) in culinary trends.

We developed the name, identity and packaging on behalf of Aldi to boost their meat free offer. Targeting ‘flexitarian’ consumers, and to not be seen as a strictly vegan product, on launch the range tracked just one unit behind the leading brand.

EXPERTISE

  • Name Creation
  • Brand
  • Brand style
  • Packaging