Total rebrand for the leading workforce management software provider.

For over 30 years, Crown’s workforce management software has transformed organisations by improving productivity and efficiency to drive growth. We evolved the brand from the ground up in order to modernise, compete and introduce new products ready for the next 30 years.


  • Brand Messaging
  • Brand Style
  • Identity
  • Brand Guidelines
  • Website
  • Advertising
  • Graphic Design
  • Literature Design
  • Exhibition Design
  • Merchandising
  • Signage
  • Environmental Graphics

We have also developed a separate identity and marketing for the WFMCloud, Crown’s new cloud platform. The material we developed kept the flavour of the parent brand but added some new elements to establish trust and inform customers about the benefits.