JBL Professional.

Brand synergy study and presentation to the iconic Italian powerhouse.

JBL Professional designs and builds exceptional quality audio equipment for consumer, entertainment and automotive industry. When Ferrari needed an in-car audio system for their latest supercars, that would match the perfection of their driving experience, JBL were a natural contender. We helped JBL formulate a strategy and presentation that would emphasise the synergy between the companies, leaving Ferrari in no doubt that JBL was the natural choice. The system was chosen for the F430 and was the stat of a relationship that continues to this day.