Spreading the word: Simple, effective NHS campaigns that deliver results

By 17th September 2014Branding News

With the rise in the number of government public health initiatives in recent years, the pressure on the NHS to deliver effective powerful communications at ground level has massively increased.

Delivering the results needed depends on a number of factors and can be a minefield for any communications department. The process is generally split in to two distinct areas, and we can help you with both aspects of any campaign:

The process is generally split in to two distinct areas, and we can help you with both aspects of
any campaign:

1. The creative treatment of the initiative

This encompasses both the messaging, and look and feel of a campaign, both of which are crucial to its success. In many cases of course, the campaign has been developed by central government and materials are supplied, in which case the job can be a fairly simple task. Where things becoming more challenging is rolling out a campaign that has to be customised or created from scratch at local level. This method can be more effective as it can be tailored specifically for your own community. We have worked on many campaigns at this level, and work in partnership with you to ensure that the process is as smooth as possible and delivers the right results.

2. Production and delivery

The success of any campaign relies on all the materials being delivered on time, and most importantly within the specified budget. The print industry has undergone a revolution over the last few years, and to ensure that your project can take full advantage of the latest techniques in print such as personalisation, as well as all the traditional knowledge, we have a print specialist in-house. This means we can guide you through the process from start to finish, and ensures that your print job will run as smoothly as possible, no matter how complicated.

If you are looking to give your brand or marketing a boost and think The Agency could help,
why not give us a call on 0121 224 8300 or email: info@theagencylimited.com