Working SMARTA

We have developed the Smarta Marketing System as a way to encompass the entire marketing process from initial research into final production. We have honed this system after 20+ years of working in the industry and continue to improve and add strategically valuable services all of the time.

smarta research

• Stakeholder Interviews & Marketing Audit
• On site reserach
• Sector reviews
• Commercial insight (via partner agency)
• Market intelligence (via partner agency)

smarta strategies

• Objectives identification
• Success criteria
• Formulating brand or marketing strategies
• Creating practical deliverable strategies

smarta brand building

• Development of an existing brand
• Creation of new brand
• Brand Platform creation (containing brand personality,
ethos, values, vocabulary, brand truths)
• Brand identity guidelines

smarta marketing

To help implement marketing on an on-going basis:
• In-house consultant
• Remote consultancy time

smarta creative

• We produce compelling, powerful ideas
that tell your story
• Both practical and channel neutral –
concepts that work on or offline
• Key areas include: Corporate Identity,
Advertising, Packaging, Printed collateral
and exhibitions

smarta digital

Encompasses all things digital:
Websites | PPC management
Electronic Direct Mail (EDM)
Online ad campaigns | Web analytics
Social Media | e-newsletters | Apps

smarta production

• We have extensive production and project
management expertise in-house.
• We can produce anything needed for marketing
purposes both on and offline.

smarta measurement

The 5 simple metrics to evaluate
any campaign are:
1. Objectives (Defined using SMART process)
2. Timescale 3. Potential Revenue
4. Budget 5. Return on Investment